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Latest news:
LessEn is more: ULI global initiative targets building energy efficiency [...]
Yahoo! and Added Value survey reveals what women want online [...]
Marvellous launches Host App for events and hospitality industries [...]
Win a Boots Smooth Skin powered by iPulse every week! [...]
th2ng and Film Club create commercial for Asda's George[...]
Oxford Street's dancing builders [...]
InSocial is a social media marketing agency, influencing audience behaviour
and attitudes to businesses and brands online.
We work in the places where recommendations are won or lost:
in discussion forums, social networks, blogs and mainstream media.
We put listening at the heart of our approach, providing clients with the insight,
intelligence and capabilities to build audience advocacy and word of mouth.
We break down social media into four areas:
• Strategy
• Listening
• Activation
• Monitoring
Click on What We Do to find out how we can help you.
We guide our clients to the places where the conversations about their business or brands are taking place and use insight skills to determine opportunities. We call it Active Listening.
• Pinpointing the influencers
• Interpreting their conversations
• Analysing sentiments
• Tracking issues
Active Listening is a platform to building informed advocacy through social media relations and social media engagement.
It is not always easy to establish whose words and opinion carries the most weight; the loudest voice is not always the strongest.
We identify and segment the influencers and then help clients build effective relationships with them.
We enable clients to talk one-to-one with the individuals that matter most by Harvesting and Prospecting within their markets to tease out the key influencers.
We develop and facilitate relationships with all types of influential media, journalists and bloggers, as well as open and closed networks (particularly in support of client's business-to-business strategies).
We have 20 years experience in managing the media. Our expertise is in business-to-business, consumer, broadcast and online PR.
In harvesting the right type of audience we greatly increase the opportunities for our clients to position their products and services to their end-users. But targeting is ineffective without compelling content. We are first and foremost a creative agency. We devise and run online and offline PR campaigns, advocacy programmes, community networks and influencer initiatives. We also work with Facebook and application developers when we need the perfect, bespoke widget or App to generate publicity, word of mouth, build numbers of Fans, Followers and Friends, drive downloads and online interaction with our clients products and services.
Not all blogs are worth the time and trouble. We separate the wheat from the chaff, helping clients influence opinion through relationships cultivated with influential bloggers and vloggers in their respective categories and geographical markets.
You want to be where the biggest and best fish are? We can put your business
and brand right in the heart of the conversation through smart social seeding using consumer and business-to-business networks. That can mean developing and managing discussion topics in closed networks, such as LinkedIn, through to integrating mainstream media with platforms such as Facebook and mobile to generate consumer engagement.
The traditional press release is dead, long live the InSocial Media News Release (ISMNR). This enables us to publish social content including high-resolution films, images, PDFs, press release information and links in a format that actively encourages sharing and posting by recipients. Journalists and bloggers receive a Tiny URL that links them to a secure microsite (InSocial Media News Room) where they can download and instantly embed all the information they need.
The ISMNR greatly improves the volume and richness of information published, enabling our clients to dramatically increase their share of voice and native Google rankings.
We offer clients a bespoke service to add an InSocial Media News Room to their existing website. We can design and build an InSocial Media News Room to brand guidelines / look and feel without touching existing site architecture or hosting. With an InSocial Media News Room clients can publish all their social media news releases in one place, providing journalists, bloggers, and even consumers researching their product or services with rich, shareable media content. For an estimate, please contact rafal_insocialmedia.co.uk
Is less more or less? We can tell you exactly when less is more or when more is just the ticket and we have a vast talent pool of copywriters to give any business or brand a discernible edge to their communications.
We set and manage tone of voice; we create consumer and corporate blogs and we Blog for clients; we write press kits, email alerts, newsletters, bulletins... you name it, if it needs to hit the sweet spot, we do it.
We remember more when we read, watch, listen and interact with rich media content. We make film and picture sharing an integral part of our social media campaigns.
We provide film making, editing and production services, ranging from
low-fi shoot your own for YouTube through to broadcast quality for
websites, events and television presentation. We cut the cloth to the requirement and make the budget work harder.
We monitor every online activity for our clients, irrespective of the length
of the campaign or the size of the marketing budget.
We use a range of tools to:
• Measure message penetration and awareness.
• Monitor sentiment, word of mouth and buzz.
• Track blog and media coverage.
• Identify emerging topics and trends.
• Evaluate return on investment.
Active Listening
Engaging
Seeding
Creative
Measurement
We rate our work. It's good.
But don't take our word for it.
Click on the images to read about selected projects and check out those all important results.
You can also download our latest thought leadership articles below:
InSocial Good Blogging Guide,
July 2010
Maximising social media in retail and leisuire,
Case Study - Royal Navy
Brief:
• To drive awareness and downloads of the interactive game Royal Navy Engineer Officer Challenge, created by Marvellous, to recruit engineers to the Royal Navy.
Implementations:
• Marvellous created an interactive game played across an iPhone App and Facebook widget to simulate real-life missions facing Engineering Officers
• Online and offline media relations focused on trade, consumer and engineering using InSocial Media News Release.
• Blogger outreach programme to recent graduate and science engineers.
• Twitter campaign, Forum and Bulletin Board management and Video seeding.
Results:
• 150 unique pieces of media coverage in first ten days with lead stories in top targets Wired, TechCrunch,Young Engineer, Campaign, iPhoneblog and ZDNet.
• 50,000 games downloaded via iTunes App Store, making Royal Navy Engineer Challenge a global top 30 iPhone App in the first week.
Download Royal Navy
Case Study
Case Study - HCA Cancercare
Objective:
• Launch the new Gamma Knife centre for non-invasive treatment of brain tumours, a private-public partnership between HCA and Barts.
• Raise awareness among healthcare professionals, provide practical advice to sufferers and offer information to concerned friends and family.
• Actor/ singer Martin Kemp was successfully treated at Barts by radio therapy machine and now he has had the all clear. Martin joined specialists from HCA and Barts to unveil a new treatment: the Gamma Knife at a national PR launch.
• Blogger outreach programme in support of traditional media relations.
• Social seeding of video, pictures and launch information using InSocial Media News Release.
• 100% positive coverage in top 50 Blogs, including recommendation and coverage in No.1 blog: Dr Harry.net
• Online PR coverage in trade and consumer media building awareness around exclusive in Daily Mail.
• "An impressive campaign around an hugely difficult and important issue that showed what social media can do and its power to influence and engage communities" , Charlie Grieve for HCA.
Case Study - The Plaza, Oxford Street
• Attract consumers to The Plaza on West End VIP Day (5 December) when Oxford Street, Regent Street and Bond Street provide traffic-free, late-night shopping to encourage Christmas spend.
Activity:
• A Ten Minute Chill Out experience inside The Plaza to give tired shoppers a much-needed lift and provide a counter-point to the bustle of a busy West End shopping experience:
- complimentary non-alcoholic cocktails at a specially created Chill Out bar.
- live chill out music spun by DJ Loco.
- live dance performances by The London Theatre School.
- discount leaflet providing special vouchers Plaza retailers to add value to the
shopping experience.
- costumed Artic Explorers providing street theatre and shopper entertainment
• Online PR and social media campaign targeting London-centric print, broadcast and online media, blogs, Bulletin Boards and Facebook Groups.
• Footfall increase of 11% (versus national decline of 2%).
• Trading increases by anchor tenants: McDonalds (sales up 9%), KFC, WHSmith and
Warehouse.
• 1.3 million friends reached via Facebook.
• 950 new customers acquired for The Plaza database within five hours.
• Wide spread of media, blog and social network coverage, including spread in Evening
Standard.
"A superb campaign, increasing dwell time and footfall". Claire Johnson, Savills.
Case Study - The Mall Ilford
• Increase quality footfall among 18-25 year old.
• Drive retailer sales.
• We created an Asian-inspired festival to featuring live music performances, Bollywood dance and beauty makeovers alongside Asian fashion to draw in the audience
• Listening and prospecting across Asian blogs, music blogs, fashion blogs and local blogs.
• Facebook campaign to recruit friends, share the Festival message and seed the content.
• Social seeding and online PR, using our InSocial Media Press Release publishing platform to
• Footfall up 12% - the fourth best day in 2009.
• Participating retailers: Debenhams, Gems, Scents, Momins and Rush reported sales
up by 2-5% on the day.
• Average dwell time increased by 75%.
"The use of social media was brilliant a business first".
Andrea Marie, The Mall
Who we are
In this privacy policy references to we, us and our are to Grappa Limited. References to our Website or the Website are to www.grappa.com
What information we collect and how
The information we collect via the Website may include: Any personal details you knowingly provide us with through forms and our email, such as name, address, telephone number etc. Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates). Your IP Address, this is a string of numbers unique to your computer that is recorded by our web server when you request any page or component on the Website. This information is used to monitor your usage of the Website. Data recorded by the Website which allows us to recognise you and your preferred settings, this saves you from re-entering information on return visits to the site. Such data is recorded locally on you computer through the use of cookies. Most browsers can be programmed to reject, or warn you before downloading cookies, information regarding this may be found in your browsers help facility.
What we do with your information
Any personal information we collect from this website will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used to send you information. In such a case you will be offered the option to opt in/out.
We may need to pass the information we collect to other companies for administrative purposes. We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use the Website and issuing our e-mails for us. Third parties will not be allowed to use your personal information for their own purposes.
Your Rights
You have the right to request a copy of any information that we currently hold about you. In order to receive such information please send your contact details to the following address:
Privacy
Grappa Limited, Studio G4, Shepherds Studios, Rockley Road, London, W14 0DA.
Other Websites
This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.
By accessing this web site of InSocial (InSocial), you (the user) agree to be bound by the terms and conditions set out hereunder. InSocial reserves the right to at any time, in its sole discretion, change any of the terms and conditions by posting such changes on this web site. Such changes shall be effective immediately. By continuing to use this web site the user shall be deemed to have accepted such changes.
1. Permitted Use
1.1 When accessing this web site the user may download, view and print any of the content from this web site for private and non-commercial purposes but may never:
1.1.1 Redistribute, modify, adapt or vary any of the content of this web site;
1.1.2 Remove any copyright or trade mark notices from any copies of the content;
1.1.3 Cause any harm to this web site in any manner whatsoever.
2. Copyright and Intellectual Property Right
This web site and all the related pages, including but not limited to content, software, code, graphics, designs or other material contained in or electronically distributed on this web site, are owned by Metalysis or licensed to Metalysis and are protected by local and international legislation. Any unauthorised use whatsoever is strictly prohibited.
3. Hyperlinks
3.1 No person, business entity or web site may link to any page on this web site, without the prior written permission of InSocial.
3.2 Hyperlinks provided on this web site to third party web sites are provided as is and such hyperlinks as well as the content of such third party web sites are not under the control of InSocial.
3.3 InSocial does not necessarily agree with, edit or sponsor the content of such third party web sites and is not responsible for the content thereof.
4. Framing
No person, business entity or web site may frame this web site or any of the pages of this web site in any way whatsoever.
5. Technology
No person, business entity or web site may use any technology to cause any harm whatsoever to this web site.
6. Warranties
6.1 InSocial does not give any warranty or representation; express or implied, relating to information contained on this web site or on any other web site linked to this web site or the accuracy of such information.
6.2 InSocial does not warrant that this web site or any web site to which this web site is linked or the content thereof is error free.
6.3 InSocial does not give any warranty or representation, other than any warranty or representation that has been expressly set out in these terms and conditions.
Case Study - Boots Smooth Skin
• Establish Boots Smooth Skin as the most recommended brand in the category.
• Listening identified the top beauty bloggers and video bloggers, conversations, issues, trends and opportunities in the two markets, Spain and the UK. Some of these influential blogs and vlogs for beauty and fashion-conscious females have active subscriber numbers close to 90,000 people. Thats a bigger audience than many mainstream womens magazines. Factor in the high levels of interactivity that exist among subscribers and site visitors many of whom are actively seeking out information and advice - then it is easy to see why authentic endorsements of Boots Smooth Skin are valuable.
The social media campaign also includes online PR, mainstream media sponsorships, advertorials Twitter, Facebook and forum management, which together are successfully delivering an audience of 25-45 year old women.
"We took a gamble with limited funds we had to build on our positive Boots.com recommendations with InSocial and more latterly their Spanish counterparts. Within four weeks we saw the sales leap. We had record weeks, with sales through Boots.com on an all time high. This early success became the catalyst for investment to be made available for a broader campaign and we will now have almost doubled our sales target during the campaign. I am delighted."
Allisyn James, Director of Marketing & Innovation, CyDen.
Case Study - Marvellous: Grolsch
• To get people talking about "Enjoy Grolsch Responsibly" Marvellous created an iPhone app that measures how steady you are on your feet by asking you to walk in a straight line, giving you a score out of 100.
• Marvellous then commissioned InSocial to seed the App, driving downloads,
generating media and online coverage, and position Grolsch as a responsible brand.
• Listening to identify conversations and channels
• Blogger outreach
• Online PR
• 45 sec YouTube video received over 12,000 views in five days.
• Over 150 pieces of coverage in print including national press within four weeks.
• Since seeding Grolsch, InSocial has worked with Marvellous to seed its major social media Apps and widgets, including campaigns for Royal Navy, Santander and Vauxhall Corsa.
"We've been using InSocial for quite some time. And we benefit from smart thinking across our PR activities. Their approach is highly targeted, and significantly helps to maximise our resources and budgets. And most importantly, it brings results! "
Jon Carney, CEO of Marvellous
Download
Campaign magazine article
Case Study - Kingstonfirst
•To drive awareness and downloads of the dining offers available in the towns Food Festival.
•To create buzz, word of mouth and seed coverage online and offline.
•We used social monitoring tools to identify influencers, segmenting by blogs, forums, discussion groups and social networks.
•We revamped the towns Facebook presence and introduced new social platforms to extend outreach.
•Using these tools plus InSocial Media News releases we seeded coverage across all target channels and accelerated the use of Twitter campaign, Forum and Bulletin postings in advance of the Festival
•We low-fi filmed Festival highlights and shared them virally among influencers, fans and followers to drive buzz before, during and after the event
•90% increase in Facebook fans during Festival week
•10,800 opportunities to see via Twitter over three weeks.
•1000 registrations for voucher downloads over three weeks.
•100 participants visiting all ten outlets in the Kingston Food Trail over three days
"This years Food Festival trialled a number of new initiatives, including the use of social media. Results were significant with over 1,000 people registering for vouchers online and Facebook fans shooting up 90% during Festival Week." Liz Ellis, Kingstonfirst.
Case Study - Richard Morrison
• To build Richards profile among film directors and producers.
• To position Richard as the UKs most respected designer of movie title sequences.
• Create and manage online and social media profile: the design, management and
maintenance of his official website; his blog; Twitter; LinkedIn profile; Facebook;
YouTube and Flickr feeds.
• Media relations, on-going contact programme with film, creative and trade media;
outreach activities to specialist blogs.
• Identify and manage speaking opportunities at industry events.
• Video seeding of key projects, speaker platforms and points of view.
• Rated by Empire magazine, the number one title for film, as the most authoritative
movie titles designer.
• Client projects, major UK and international speaker engagements awarded on the
strength of Richards industry profile/creative reputation.
Empire magazine article
Case Study - th1ng
• To promote th1ngs expertise in commercials production and its one-stop-shop
approach.
• To generate high quality coverage in influencer trade media, online and offline.
• To launch and raise awareness of sister companies and directorial talent.
• To support the expansion of the business into new international markets.
• On-going contact management programme with keynote journalists and bloggers.
• Development, management and promotion of social media channels.
• Use of InSocial Media News Release publishing platform to increase penetration of
video content online.
• Mini campaigns around hero projects using online PR and social media to generate
publicity.
• From zero online presence to top ranking on all search engines.
• Massive press coverage: 250 pieces in first nine months; ongoing and constant
• Exceptional quality of coverage with features on directors and projects in the worlds
top-ranked creative, advertising and production media and blogs.
Imagine magazine article
