th1ng, an award winning mixed media and animation company, has produced a hand shadow film for the WWF-UK’s “Save the Cerrado” campaign.

Directed by KiRK Hendry, the film exclusively uses hand shadows to tell its story.

The “Save the Cerrado” campaign raises awareness of the devastating effects of commercial agriculture in the Brazilian savannah, Cerrado, and urges consumers to take action to save it.

Hendry, who was chosen the ‘Most Promising Newcomer’ at the Creative Circle Awards 2010, directed the film working together with Argentinean shadow artist El Mago Serpico. The film was commissioned by creative agency, Neo, who designed the concept.

The film is an animation which uses live action performance techniques to narrate its story. It shows the diverse world of Cerrado recreated through carefully hand-shadowed shapes featuring the land’s architecture, plants and its unique animals. The hand shadows are imbued with personality to embody the natural world of Cerrado and are complemented by the use of light effects, music and voiceover.

The original use of hand shadowing applied in the film has only been attempted on few occasions. This prompted WWF-UK and the th1ng team to create a short video about the making of the project. The video features interviews with the filmmakers, the hand magician and music composer and gives an insight into the complexity and unusual nature of creating the unique “Save the Cerrado” film.

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